Pros and Cons of Vehicle Wraps
As much as we would like to do your next vehicle wrap project for you we would like to offer a guide in making an educated choice if vehicle wrapping is the right choice for you or your company. Please review the pros and cons of a vehicle wraps.
Excellent Visibility Medium
Studies support that a vehicle wrap can generate 30,000 to 70,000 views per day. That is at the least 400,000 impressions per year! This is of course dependent on the amount the vehicle is driven and where you park your vehicle for maximum exposure. Mobile advertising becomes increasingly valuable for companies that put vehicles on the road frequently like buses, delivery trucks or delivery vans.
Exclusive Advertising Space
You do not have to share your space with any other advertiser making your message more memorable per impression. You also do not have to jockey for ad visibility nor vie for “prime” advertising position with other advertisers.
Innovative Marketing Concept
Due to the unique nature of this medium partnered with “eye catching” designs , marketing studies have supported that vehicle wrap impressions are actually read and remembered better than any other form of advertising only bested by television advertising.
Longevity and Durability
Vehicle Wraps printed with quality inks on quality cast vinyl and protected by a cast laminate typically last up to five years, allowing you to get the most out for your marketing investment. This ensures that your ad space retains its vibrant colors and finish to promote your company or your brand for years.
Warrantees and guarantees
Using quality materials has its benefits as the manufacturers like 3M actually have a 5 year warranty on its materials used for vehicle wrapping.
Protects vehicle paint and finish
A vinyl wrap can actually help preserve a vehicle’s finish thereby inherently preserving also the resale value.
A professional installer can cleanly remove a wrap and eliminate all traces of the installation. If you need to make changes to an existing wrap, the installer only needs to replace individual panels.
High upfront Cost
Vehicle wrap installations require an up-front investment of a few thousand dollars depending on your project.
Age and wear over time
Although vinyl manufacturers guarantee the material for 5 to 10 years, the actual life span of a vehicle wrap will be considerably less. In addition, wraps that stay on vehicles longer than three years tend to bond more strongly to the surface and will make wrap removal more time-consuming.
- Difficulties with damaged or repainted vehicles – Wraps adhere best to vehicles with factory-finish paint jobs and no major damage. Vinyl won’t stick to repainted vehicles, and significant dents or other exterior damage on a vehicle increases the potential for unsightly wrinkling, lifting, and bubbling.
- Tracking difficulties – There is no clear-cut way to measure vehicle wrap performance. You may be able to look at basic statistics, like local highway or foot traffic data, but that won’t provide specific information about how your wrap performs.
- Limited short-term potential – If you regularly use vehicle wraps to promote sales and special offers, you’ll incur significant ongoing expenses due to the need to constantly alter your wraps.