Car wraps are incredibly popular. Research shows that a car wrap advertisement can be viewed for up to 70,000 times per day. It’s safe to say that car wraps are more than just a trend, in fact, car wrap advertising isn’t going anywhere. Even though a lot of naysayers thought that car wrap advertising will go big for a while and eventually taper down in popularity, in fact it’s quite the opposite. The fact that car wrap scams exist and a lot of people are still willing to give car wraps a go is a testament to car wraps’ staying power.
Textured Car Wraps
In the earlier days of car wrap advertising, eye-popping 3D images were the way to go. If you wanted to impress both existing and potential customers, you have to go big or go home. But nowadays, if your company’s brand identity doesn’t go well with eye-popping 3D images, you can go for a more minimalist approach. You can play with textured wraps (or printed wraps that look textured) and incorporate that into your overall marketing campaign.
For example, if you’re a real estate agent and you frequently go around town and decided to go for a car wrap, you can incorporate faux-textures like brick and wood. Or you can also opt for real textured wraps like leather, and so on.
Partial Accent Wraps
Partial accent wraps are great for adding a bit of flair to an otherwise plain vehicle. Partial accent wraps can also work great for vehicles that will serve as a mobile advertising billboard. Both private and commercial vehicles are looking into partial accent wraps because it is a cheap yet effective solution for when you want to have a nice looking vehicle but you have a budget to stick to. This is great for when you do want to advertise your services and highlight your vehicle without having to spend a fortune.
2 Colors, 1 Matte Finish
Another vehicle wrap trend that’s staying strong is the matte color trend. A bit of an update to the old trend, combining two colors instead of using just one is a great way to attract attention in a good way. You can use two contrasting colors or simply make use of your company logo’s colors. This is a good way of attracting people’s attention even from a distance.
Lastly, make sure that you make use of the trends but incorporate good design elements as well. Stick to simple designs that are large and easy to read even from a long distance. If you’re going for loud colors or graphics that may not be to everyone’s liking, make sure that it’s not just for simply grabbing someone’s attention. At the end of the day, you have to make sure that what you’re churning out is reflective of your company or your brand.