Arete Digital Imaging http://aretedis.com Mon, 24 Sep 2018 22:49:09 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 This Is The Reason Why You Should Invest In Vehicle Advertising http://aretedis.com/this-is-the-reason-why-you-should-invest-in-vehicle-advertising/ http://aretedis.com/this-is-the-reason-why-you-should-invest-in-vehicle-advertising/#respond Tue, 15 Sep 2015 10:31:01 +0000 http://aretedis.com/?p=6355 Vehicle or car wrap advertising is one of the best marketing investments around. That’s the main reason why you should invest in car wrap advertising. A lot of facts and...

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KROQ 106.7 Grafitti Van Wrap

Vehicle or car wrap advertising is one of the best marketing investments around. That’s the main reason why you should invest in car wrap advertising. A lot of facts and figures support this claim. First of all, a single car wrapped vehicle can be seen by up to 70,000 times in a single day. Of course this will depend upon your routes and how many times you drive around in a single day. Not to mention that car wraps are the cheapest form of outdoor advertising to date. No need to rent billboards or outdoor furniture. You can advertise as long as you want, whenever you want. Here are the other reasons why you should invest in car wrap advertising:

Target Locals
Car wrap advertising is one of the best ways to advertise your brand or company especially if your business targets locals in your area. So if you’re running a food business, a service-oriented company, or you just want to expose locals to your brand, then look no further than car wrap advertising.

Advertise Anytime
If you use your vehicle mostly at night time, what you can do is to opt for graphics or vinyl that can be seen at night. There are special graphics that’s specifically made to be seen at night. This way, your marketing prowess doesn’t choose the “right” time. You advertise your business all day long. Reflective or even light-up signs along with your good old wrap is an effective method of nighttime advertising.

Increase Brand Recognition
If you’re relatively new in the biz, car wrap advertising is one of the best ways to increase your customers. More people will know about your brand and it is easier to reach out to a lot of people who are specifically looking for your product or service.

You Get More Bang For Your Buck
Car wrap advertising lasts for up to 5 years. Of course if you don’t want to stick with one car wrap design for 5 years, you can easily have your wrap replaced. Underneath, your vehicle will remain the same – car wraps leave no marks at all, and in fact, it actually protects your vehicle’s paint job. So when you invest in a car wrap design, you also invest in your car. You extend your paint job’s shelf life and your car will have a layer of protection against scratches and other physical damages.

Simply put, if you’ve got a small amount set aside for marketing and you want to target locals in your area, you simply can’t go wrong with car wrap advertising.

 

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Most Effective Ways to Advertise Your Business Through Car Wraps http://aretedis.com/most-effective-ways-to-advertise-your-business-through-car-wraps/ http://aretedis.com/most-effective-ways-to-advertise-your-business-through-car-wraps/#respond Mon, 31 Aug 2015 07:44:30 +0000 http://aretedis.com/?p=6352 Car wraps are a very effective form of outdoor advertising. A single car wrap ad can get up to 70,000 unique views in a day. Just make sure that you...

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Car wraps are a very effective form of outdoor advertising. A single car wrap ad can get up to 70,000 unique views in a day. Just make sure that you go for  a trustworthy car wrap manufacturer and installer so you can enjoy your car wrap for the next five years. Remember, a car wrap can last for up to five years but only if you choose a company who knows what they’re doing. Depending on your budget, you can opt for full car wraps if you want to get the most bang for your buck or you can opt for partial wraps if you want something simple and less costly.  Without further ado, here are our top tips to get the most marketing mileage out of your car wrap.

Make It Large 
If you want an effective wrap, make sure that you go big. Go for large fonts, large images, and large logos. Don’t be shy about the size of your wrap. Even smaller vehicles can benefit from car wraps that have bigger logos and fonts. Just make sure to hire a great designer who knows how to workaround these things. Larger details are easier to read even from a distance and truly makes an impact as well.

Know Your Market 
Small and medium scale businesses will benefit from car wrap advertising because it is cost effective and not to mention attracts a large number of customers on a daily basis. So if you own a small or medium scale business, make sure that you strike the fine balance of informative but not too chatty. Put in your company, what you do, and how to reach you. If you’re active on social media, put in your Twitter handle or your Facebook page. If you can be easily reached via phone, opt for that instead. As for large businesses, all you have to do is to put an attractive rendering of your company brand or logo and leave it at that.

Limit Your Words
In the world of advertising, less is more. So if you are relatively new to the scene and you want to make your services know to the public, limit it a very short list. Put up to 3 things that you do or products that you offer so potential customers aren’t overwhelmed. If you want your clients or potential customers to know the extent of your services and products on offer, lead them to a website or social media page instead. Whatever you do, don’t turn your vehicle wrap into a brochure.

Go For A Professional Look
A lot of people are tempted to go the DIY route when it comes to car wrap advertising. But the thing is that nothing beats a professionally done car wrap when it comes to appearances and not to mention longevity. If you want your wrap to last for at least 5 years, go for a professional. Although you may have an attractive design in mind,  a DIY job can make an otherwise amazing wrap to look less than stellar.

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How to Make the Most Out Of These 3 Car Wrap Trends http://aretedis.com/how-to-make-the-most-out-of-these-3-car-wrap-trends/ http://aretedis.com/how-to-make-the-most-out-of-these-3-car-wrap-trends/#respond Fri, 28 Aug 2015 04:09:43 +0000 http://aretedis.com/?p=6350 Car wraps are incredibly popular. Research shows that a car wrap advertisement can be viewed for up to 70,000 times per day. It’s safe to say that car wraps are...

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Car wraps are incredibly popular. Research shows that a car wrap advertisement can be viewed for up to 70,000 times per day. It’s safe to say that car wraps are more than just a trend, in fact, car wrap advertising isn’t going anywhere. Even though a lot of naysayers thought that car wrap advertising will go big for a while and eventually taper down in popularity, in fact it’s quite the opposite. The fact that car wrap scams exist and a lot of people are still willing to give car wraps a go is a testament to car wraps’ staying power.

Textured Car Wraps
In the earlier days of car wrap advertising, eye-popping 3D images were the way to go. If you wanted to impress both existing and potential customers, you have to go big or go home. But nowadays, if your company’s brand identity doesn’t go well with eye-popping 3D images, you can go for a more minimalist approach. You can play with textured wraps (or printed wraps that look textured) and incorporate that into your overall marketing campaign.

For example, if you’re a real estate agent and you frequently go around town and decided to go for a car wrap, you can incorporate faux-textures like brick and wood. Or you can also opt for real textured wraps like leather, and so on.

Partial Accent Wraps
Partial accent wraps are great for adding a bit of flair to an otherwise plain vehicle. Partial accent wraps can also work great for vehicles that will serve as a mobile advertising billboard. Both private and commercial vehicles are looking into partial accent wraps because it is a cheap yet effective solution for when you want to have a nice looking vehicle but you have a budget to stick to. This is great for when you do want to advertise your services and highlight your vehicle without having to spend a fortune.

2 Colors, 1 Matte Finish
Another vehicle wrap trend that’s staying strong is the matte color trend. A bit of an update to the old trend, combining two colors instead of using just one is a great way to attract attention in a good way. You can use two contrasting colors or simply make use of your company logo’s colors. This is a good way of attracting people’s attention even from a distance.

Lastly, make sure that you make use of the trends but incorporate good design elements as well. Stick to simple designs that are large and easy to read even from a long distance. If you’re going for loud colors or graphics that may not be to everyone’s liking, make sure that it’s not just for simply grabbing someone’s attention. At the end of the day, you have to make sure that what you’re churning out is reflective of your company or your brand.

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How to Get the Most Marketing Mileage Out Of Your Car Wrap http://aretedis.com/how-to-get-the-most-marketing-mileage-out-of-your-car-wrap/ http://aretedis.com/how-to-get-the-most-marketing-mileage-out-of-your-car-wrap/#respond Wed, 12 Aug 2015 06:15:41 +0000 http://aretedis.com/?p=6346 Does planning a marketing strategy stressing you out? The great thing about car wrap marketing is that it only involves a few steps. And even though marketing your business or...

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Black BMW Matte Vinyl Wrap

Does planning a marketing strategy stressing you out? The great thing about car wrap marketing is that it only involves a few steps. And even though marketing your business or brand may seem like a daunting task (especially if you’re a brand new company or a start up), remember that car wrap advertising is one of the easiest forms of advertising to manage. Even though you need 8 hours or sleep or more, you can simply park your vehicle in a strategic manner so passers by can see your message no matter what time of day. Without further ado, here are the easy things you can do to make the most of your car wrap ad.

Make A Statement
If you want to make the most out of your car wrap ad, you have to make a statement. How do you make a statement? By making use of bold colors, clear fonts, and simple graphics. Some designers would even go as far as saying that the brand’s logo should be the only thing that’s in the ad. However,

Pique Viewers’ Interest
Make sure that your car wrap ad is interesting even for people who aren’t going to be direct customers. Make your graphics unique and your selling point hard to resist. Say, if you want people to like your Facebook page, make it worth their while. Give freebies to the 1,000,000 liker or run a contest and advertise it on your wrap (and then tie it up with your existing social media campaign).

Have A Solid Call to Action (OR Keep it Simple)
Make sure that you have a car wrap design that ties up with your main goal. Whether you want to have more sales or simply just be remembered as the go-to service provider in your area, then make sure that your message is direct to the point and can be easily understood even from a few meters away.

Sample Products
If you have a product-based business, then you might want to go around town and give samples to people. This way, people will have an easier time of remembering your brand and they’ll have an easier time at trusting a new brand. But for established brands, this is also a good way of reminding people that you exist and that you sell excellent products.

Get Creative With Campaigns
Say, you can run a promo wherein people who live Tweet your location (along with a hashtag and a photo) can get free samples or other freebies. This is a good way of letting other people promote your products or services while getting traction both offline and online.

Know Where To Go
If you know where the big events are, then that’s a good place to park your vehicles. Make sure that you know where to park your wrapped vehicle so you get the most mileage out of you ad.

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How to Create Effective Outdoor Ads http://aretedis.com/how-to-create-effective-outdoor-ads/ http://aretedis.com/how-to-create-effective-outdoor-ads/#respond Sun, 05 Jul 2015 07:53:03 +0000 http://aretedis.com/?p=6341 There are different kinds of outdoor advertising mediums, but, today we’re going to focus on two of the most effective mediums out there: billboard and car wrap advertising. So how...

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arete_digital_imaging_-_large_format_printing_06

There are different kinds of outdoor advertising mediums, but, today we’re going to focus on two of the most effective mediums out there: billboard and car wrap advertising. So how can you create effective billboard and car wrap ads that grab the attention, have a strong brand recall, and isn’t costly to create? Just take note of these 8 things.

Don’t Use Too Many Words
If you want to use words to make an impact, make it count. And by make it count, we meant to say that you should only use a maximum of seven words. If your ad is interesting and really grabs the eye (without relying on cheap tricks), then customers will seek you. Ask yourself what your company/brand really needs: more callers, more Facebook views/likes, or more people to walk inside your brick and mortar store? Just settle on one. Too many words/letters will just add to the visual clutter (unless of course that’s part of your ad’s design!).

Laziness Is Different From Good Design
A lot of people mistake laziness from good design. Just putting your logo on a car wrap is one thing. Strategically placing your logo so it can be seen from all angles is good design. Some people often mistake minimalism for something that’s far too plain. Minimalism is actually great for outdoor design. If you run a restaurant and you’re known for your exquisite roast chicken, imagine seeing a billboard ad that has an image of a roasting chicken on a plain black background. Imagine the same ad while you’re about to decide where to dine with the family. See where we’re getting at?

Contrast & Font Matters
While you’re still in the designing process, determine the basic colors you can use for your brand. Come up with contrastic colors and special fonts. Plain fonts such as Arial, Times, or Helvetica can be easily skimmed through and won’t attract the viewer’s attention. So make your fonts count. Remember that there’s a reason for typography’s revival: it grabs people’s’ attentions.

Don’t Go For Cheap Tricks
Ads that rely on neon colors, cheap visual trickery, and related design tricks will never be remembered in the long run. Unless of course the visual trickery involved directly adds to your brand’s overall message and value. But if it doesn’t, go for direct visual marketing strategies.

Don’t Rip Off From Other Famous Ads
Lastly, don’t rip off from other ads. Ads that try to be witty and mimic other brands or make fun of rival companies are never going to be remembered. It might be initially witty but it doesn’t add to your brand’s overall message.

 

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Why Outdoor Advertising Still Works http://aretedis.com/why-outdoor-advertising-still-works/ http://aretedis.com/why-outdoor-advertising-still-works/#respond Tue, 23 Jun 2015 02:49:50 +0000 http://aretedis.com/?p=6336 The numbers don’t lie. According to the latest report by the Outdoor Advertising Association of America, Out of Home Advertising or Outdoor Advertising is still king. Although online marketing is...

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car wrap marketing

The numbers don’t lie. According to the latest report by the Outdoor Advertising Association of America, Out of Home Advertising or Outdoor Advertising is still king. Although online marketing is currently booming, nothing still beats good old-fashioned methods of campaigning products and services.

Let’s Stick to the Facts
Big companies like Apple, Microsoft, Facebook, and Amazon all have one thing in common: they know the power of outdoor advertising. The OAA recently released a study showcasing how effective outdoor advertising really is. Just before or near the point of purchase, outdoor advertising effectively engages customers new and old. Not only that but outdoor advertising actually reaches out to more people as opposed to TV ads. According to the study, close to 99% of the US population are reached by outdoor ads as opposed to TV ads (96%).

Local Market
If you own a local business or brand, outdoor advertising should definitely be added to your marketing repertoire. Why? Well, if you’re in the food & restaurant business, outdoor advertising methods reach 57% of potential clients an hour or so before they decide to eat. And if you have a brick and mortar store in a local shopping mall, you can reach out to potential customers one hour prior to their arrival at the mall.

A Huge, Measurable Impact
Nowadays, all our outdoor marketing efforts can be easily tracked with the help of smartphones. Ads (like billboards, street furniture, and car graphics) can have a quick call to action by directing potential clients to Facebook pages, Twitter handles, or to a website.

So What Now?
Now that we still have quantitative data to back up outdoor advertising’s claims, what do we do with this knowledge? Well, the first thing to do is to go for outdoor marketing mediums that’s coherent with a brand’s overall message. For some brands, it means going with car wraps instead of billboards. For some companies, it’s the opposite. And there are those who can massively benefit by making use of both mediums.

For those who are new to outdoor advertising, remember these 3 steps: 1) Make a professional and memorable visual, 2) Put in the right place, at the right time 3) Track and measure results. Some companies make the mistake of doing everything they can to put up a visually stunning ad but fail to measure results.

Remember the Real Role of Outdoor Advertising
For those in the know, they already understand the power of outdoor advertising. When executing an outdoor marketing campaign, remember that its main purpose is to bolster a brand, never to overly inform. You can put a call to action or even a simple (but memorable) hashtag but you don’t put up an outdoor ad to bombard people with information. A simple visual, a brand name, and a call to action are all that’s really needed.

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On Faded Car Wraps And Damaged Cars http://aretedis.com/on-faded-car-wraps-and-damaged-cars/ http://aretedis.com/on-faded-car-wraps-and-damaged-cars/#respond Mon, 22 Jun 2015 00:42:56 +0000 http://aretedis.com/?p=6334 Whether you’re new to car wrap advertising or not, it’s only understandable that you want to have all the answers to all your questions before you shell out your hard-earned...

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Black BMW Matte Vinyl Wrap

Whether you’re new to car wrap advertising or not, it’s only understandable that you want to have all the answers to all your questions before you shell out your hard-earned money. Without further ado, here are the top 2 questions people ask before having their vehicles wrapped.

Why Does A Car Wrap Fade?
We get it. Sometimes, a car wrap is still remarkably intact but you simply have to replace if because some spots are already fading. Sometimes, ugly blotches or distortions in the graphics can even occur. For some graphics, the answer is simple: the quality wasn’t top notch. Some wraps or decals used low quality materials so it was only understandable that the wrap faded over a short amount of time.

Here’s How to Prevent Faded Car Wraps
The first step when it comes to preventing faded car wraps is to use high quality lamination. Some car wrap companies use low quality lamination or go for no lamination at all in order to cut costs. Although this could work for the short term, it will actually cost more in the long run. Lamination is very important for car wrap graphics or decals because it adds a layer of protection as well as giving an added bonus of one’s desired finish: glossy, luster, or matte.

A glossy finish is one of the more popular finishes. It basically adds/intensifies the gloss or sheen of the car wrap’s design. A luster finish, on the other hand, adds a bit of gloss but not too much. It’s chosen by people who want to lessen any glaring effects of their car wrap design. Lastly, a matte finish is a smooth and flat finish. A lot of people also go for a matte finish as it gives their vehicles a certain look that’s actually quite appealing.

Clients who go for paler colors for their car wrap or decals are more likely to expect faster fading time. But of course, climate and the environment also play a key to faded car wraps and decals. If you want to prevent faded designs, simply go for brighter or bolder colors and go for both high quality vinyl and high quality lamination in order to lengthen the lifespan of your car wrap design.

Can You Put Decals or A Wrap Over Damaged Parts of A Vehicle?
The short answer is no. The long answer is that you have to fix the damaged parts especially if there’s any rust, dents, or large scratches on the car’s exterior. Minor scratches and faded paint jobs CAN be hidden by decals or wrap jobs. But if we’re talking about major damage here then you have to address that first before you even think about having the vehicle wrapped. This way, you can prevent any major damage going on without your knowledge of it. Although some people go for putting decals or wraps over damaged parts of their vehicle, it can actually highlight the damage instead of hiding it.

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What Makes For A Head-Turning Outdoor Marketing Campaign? http://aretedis.com/what-makes-for-a-head-turning-outdoor-marketing-campaign/ http://aretedis.com/what-makes-for-a-head-turning-outdoor-marketing-campaign/#respond Thu, 11 Jun 2015 02:07:03 +0000 http://aretedis.com/?p=6330 When it comes to outdoor advertising methods, we can help you choose either a.) car wrap advertising or b.) billboard advertising. Car wrap advertising is arguably cheaper and better for...

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When it comes to outdoor advertising methods, we can help you choose either a.) car wrap advertising or b.) billboard advertising. Car wrap advertising is arguably cheaper and better for the long haul, but, if you want to target a specific audience in an exact location (or if you have a large budget) then a billboard advertisement is definitely a good option too. When it comes to planning for a head-turning campaign, there are 4 steps in the process. Read on to find out more about it.

Visually Compelling
The first step is to ensure that your outdoor advertising medium of choice is visually compelling. This is the stage wherein you can think of the fireworks, all the big elements, and the visually outrageous things you can put in your ad. The earlier stages of planning is definitely the best part of designing a car wrap or billboard in that you can come up with the most exciting things and not be hampered by logistics or a budget. In the earlier stages of planning, don’t limit your creativity.

Tied Up With Brand Itself
If you came up with a visually compelling and head-turning marketing campaign, make sure that it’s not just empty fireworks. Make sure that it’s tied up to your brand and that the artwork or the image will be easily associated to your brand. This second part of the process is more of the trimming down part. Make sure that you don’t just go for any other visual trick of an ad. Make sure that it speaks for your company or brand.

Keep it Simple
Head-turning ads are simple and straightforward. You want your outdoor ad to look great from afar and even up-close and personal. Ads that are too complicated or have too much going on wouldn’t translate well from a long distance. Keeping it simple can also help you cut down on maintenance costs or other extra costs. So at this point of the process, try to trim it down as much as possible.

BUT
Remember, at the end of the day, being a head-turner is good. But you also have to be memorable. And memorable is what you really have to aim for. Just follow the mentioned steps above and make sure that your campaign has a soul to it. Creative graphics are all good but you want it to have a heart/humor/soul to it. You decide. You can even put all three components. Make a visual pun out of the brand name or create one visual element/image that is creative/out of the box but basically sums up your brand.

 

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What’s the Best Outdoor Advertising Medium For You? http://aretedis.com/whats-the-best-outdoor-advertising-medium-for-you/ http://aretedis.com/whats-the-best-outdoor-advertising-medium-for-you/#respond Fri, 05 Jun 2015 12:58:24 +0000 http://aretedis.com/?p=6326 Advertising is especially tricky nowadays, what with social media dominating the scene. But according to statistics, outdoor advertising still reigns supreme. The good thing about outdoor advertising is that you...

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Childrens Hospital Helicopter Specialty Wrap

Advertising is especially tricky nowadays, what with social media dominating the scene. But according to statistics, outdoor advertising still reigns supreme. The good thing about outdoor advertising is that you can reach a lot of people at any given time frame. The upfront cost is usually higher as opposed to online marketing but there are certain advantages when it comes to outdoor advertising mediums. If you want to know which medium is the best for your brand/company, check out our list and make an informed choice.

Car Wraps
Car wraps are a relatively cheap way of advertising your company. Although the initial cost of having a vehicle wrapped appears to be costly, you have to take into consideration that a car wrap is not just an advertising vehicle. It can also protect the vehicle and therefore help retain the resale value of the car. A car wrap can last without fading much for an average of 5 years. If you use the vehicle for deliveries and such, you also make sure that you get as much as 30,000 unique views per day.

Large Format Print/Billboards
When it comes to large format print, it simply means billboard advertising. There are other large format advertising mediums (like wall graphics or building wraps) but billboards are one of the oldest and most influential outdoor advertising methods.

Digital Billboards
Digital billboards are great for companies who can’t afford a single billboard all to themselves. The cost is cheaper since you get to share a billboard with other companies. The downside is that your product/company is only getting a few seconds of advertising space. But if the digital billboard is going to be located in a densely populated area, then this could be a good option for your company.

Street Furniture
Depending on your location, street furniture can be a cost effective advertising medium or an expensive one. If you think that street furniture is perfect for your company’s needs, then go for it. Just remember that when you opt for street furniture, there’s acquisition costs, installation costs, and maintenance costs. The same could be said for billboards or other large format advertising mediums but street furniture are often more subject to wear and tear.

At the end of the day, you have to take into consideration the amount of time you need to advertise a product, service, or the brand in general and how much money you’re truly willing to part with. Some outdoor advertising methods can cost more upfront (car wraps) but don’t need to be worried about later on. Some formats, like street furniture, may not seem costly but there’s maintenance and city laws to deal with.

 

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Building Wrap Advertising: Do’s and Don’ts http://aretedis.com/building-wrap-advertising/ http://aretedis.com/building-wrap-advertising/#respond Fri, 22 May 2015 11:32:52 +0000 http://aretedis.com/?p=6322   Just a few weeks ago, a woman in the UK was reported to have survived a huge billboard that separated from a building and ending up pinning her from...

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Just a few weeks ago, a woman in the UK was reported to have survived a huge billboard that separated from a building and ending up pinning her from the waist down. The billboard was haphazardly attached to the brick building so despite it being newly installed, it fell and caused severe damage to a local woman. So what does this mean? Well, if they instead employed the sides of the building instead of installing a separate billboard, this ugly scenario could’ve been avoided. Outdoor advertising is effective, but not all outdoor advertising mediums are created equal. So what are the other do’s and don’ts when it comes to building wrap advertising?

Do Go For High Resolution
Nothing says unprofessional than a pixelated image. If you’re building wrap image is pixelated, it completely distracts from the message you want to say. So make sure that you hire a professional photographer when taking photos and of course, hire the professional services of those who specialize in printing building wraps. If you’re in the Los Angeles area, don’t hesitate to contact Aretedi.

Do Think Catchy But Not Too Gimmicky
The good thing about building wraps is that it’s already attention grabbing. So even if you don’t opt for mind-bending optical illusions, you’re still going to attract a fair number of potential clients. You can opt for humorous or witty ads but don’t turn it into a circus or into something that’s too farfetched. It can easily send the wrong message and potential customers might end up being too distracted from the actual message you want to convey.

Do Consider The Surrounding Areas
Take into consideration the actual building (or part of it) that you could be covering. If the building is made out of brick and your company colors don’t match, then consult a professional who can tell you about the right color combinations or the possible workaround so that your marketing message doesn’t turn out to be such an eyesore – after all, you don’t want to spend so much money only for it to be hated, right?

Do Hand It To The Experts
Once you’re absolutely sure about the design and other minute details, consult the experts who can properly place the building wrap. Building wraps can get complicated and one wrong move could prove to be an expensive mistake. Letting the wrap experts handle the installation part will help ensure that your wrap will stay in place for a long period of time.

And the beauty of building wraps is that it can be used for buildings that are currently under renovation or are still being constructed. Since a building wrap can be as huge as the whole building or as small as just covering scaffolding, the cost is not so high unlike actual billboards.

 

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