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Building Wrap Advertising: Do’s and Don’ts

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Just a few weeks ago, a woman in the UK was reported to have survived a huge billboard that separated from a building and ending up pinning her from the waist down. The billboard was haphazardly attached to the brick building so despite it being newly installed, it fell and caused severe damage to a local woman. So what does this mean? Well, if they instead employed the sides of the building instead of installing a separate billboard, this ugly scenario could’ve been avoided. Outdoor advertising is effective, but not all outdoor advertising mediums are created equal. So what are the other do’s and don’ts when it comes to building wrap advertising?

Do Go For High Resolution
Nothing says unprofessional than a pixelated image. If you’re building wrap image is pixelated, it completely distracts from the message you want to say. So make sure that you hire a professional photographer when taking photos and of course, hire the professional services of those who specialize in printing building wraps. If you’re in the Los Angeles area, don’t hesitate to contact Aretedi.

Do Think Catchy But Not Too Gimmicky
The good thing about building wraps is that it’s already attention grabbing. So even if you don’t opt for mind-bending optical illusions, you’re still going to attract a fair number of potential clients. You can opt for humorous or witty ads but don’t turn it into a circus or into something that’s too farfetched. It can easily send the wrong message and potential customers might end up being too distracted from the actual message you want to convey.

Do Consider The Surrounding Areas
Take into consideration the actual building (or part of it) that you could be covering. If the building is made out of brick and your company colors don’t match, then consult a professional who can tell you about the right color combinations or the possible workaround so that your marketing message doesn’t turn out to be such an eyesore – after all, you don’t want to spend so much money only for it to be hated, right?

Do Hand It To The Experts
Once you’re absolutely sure about the design and other minute details, consult the experts who can properly place the building wrap. Building wraps can get complicated and one wrong move could prove to be an expensive mistake. Letting the wrap experts handle the installation part will help ensure that your wrap will stay in place for a long period of time.

And the beauty of building wraps is that it can be used for buildings that are currently under renovation or are still being constructed. Since a building wrap can be as huge as the whole building or as small as just covering scaffolding, the cost is not so high unlike actual billboards.

 

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